About
Great design doesn't come from one person. It comes from the room. I bring 15+ years of self-taught experience to the table, but what I value most is what happens when a team isn't afraid to throw ideas together, challenge each other, and merge perspectives into something stronger. That's where the real solutions show up.
Work experience
Product Designer · DreamHost
- Led the redesign of DreamHost's front site and set the design direction the team followed from there. Directed a team of 8 in-house designers through the six-month relaunch: decided and reviewed all their work across the design system and website, set the quality bar it shipped against, and compiled and presented the work to stakeholders. Built out the new design language, stayed ahead on components and specs so the team always had what they needed, and handled early code exploration in React.js, Gatsby, and Tailwind to figure out how key pages should feel.
- Updated branding and design systems across the board, covering the front site, dreamhost.design, email templates, marketing materials, and panel UI, so everything matched the new direction. Wrote the code updates for dreamhost.design myself in Sass and HTML. The design system is still in production today, and revisions continue to run through my advisory.
- Wore a lot of hats. Reviewed designs and gave feedback to get work ready for stakeholder demos while also doing my own design work. Audited the company's existing tech and put together proposals for new experiences that would improve how major functions worked. Worked with QA and dev teams to scope out testing, and taught QA how to use Figma so they could verify designs on their own.
- Pretty much anything customer-facing at DreamHost: front site, panel, product pages, email, social, marketing. I had a hand in it.
Lead UI/UX Designer · Redact.dev
- Designed everything visual at Redact: website, mobile and web apps, branding, design systems, UI/UX flows, illustration, animation, marketing, print, merch. If it has Redact's name on it, I made it. One-person design team working with a fully remote crew.
- Built and maintained the design system from scratch so the product stayed consistent as it scaled; tested flows and prototypes with users and let data and feedback decide direction, not assumptions.
- Sat in on every conversation where design touched development. Worked directly with the CTO, stakeholders, and devs to make sure what we designed is what got built, and ran focus groups to figure out which features would actually move the needle.
- Gathered user feedback, defined what success looked like for each feature, and used that to guide prioritization, a process that helped take Redact from zero to six-figure MRR with no marketing agency involved.
- Brought AI into the workflow: AI-assisted coding tools to bridge design and front-end development, moving faster from concept to working code without waiting on a handoff.
Lead Product Designer · USKO Privacy
- Lead Product Designer for USKO, a mobile app for Android and iOS built from zero. Directed 2 UX/UI designers and delegated design implementation to developers, working alongside stakeholders in a small, fast-moving team to take the product from concept to launch on a tight timeline.
- Ran the UX evaluation process for the team: led design review meetings where competing flows were evaluated against each other in structured design reviews, judged which directions won and why, and assigned the winning approach back to designers to build on. Design decisions moved forward on evidence, not opinion.
- Owned the product's entire visual identity: branding, marketing site, and app design through to the end-to-end user experience. Designed all core UI elements and helped scope the app's features and interactions with the team.
- After beta, rethought the app's flows and interactions to make it feel truly native, and refined typography and color for a more consistent, polished product.
- Produced animation assets with After Effects and Lottie, along with marketing, branding, and advertising materials to support the launch.
UI/UX Design Track Competitor · Topcoder
- Competed on-site against the world's best UI designers. Three-time UI finalist at TCO (Topcoder Open) 2015, 2019, and 2020.
- Designed and launched real products for T-Mobile, Woobot.io, Purina/Land O'Lakes, IBM, Credit Suisse, Standard Bank, and many more.
- Worked on defined-scope conceptual applications across web, mobile, tablet, watches, drones, and AR, taking vague ideas to prototyped hi-fi MVPs alongside data scientists, project managers, and stakeholders.
Graphic Artist Author · Envato
- Full-time stock author on GraphicRiver: print design, vector art, Photoshop and Illustrator templates, and product mock-ups.
- Made 344 print and digital templates for numerous fictional brand concepts in 3 years, averaging about 1,000 sales a year.